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Unit Pricing Empirical Investigations of its Influences at the Product and Retailer Levels /

With a series of experiments, Lena Himbert highlights the influence of the unit price's unit of measure on the consumer's price-level perception and quality perception. Furthermore, this thesis shows that the unit price availability and prominence influences the consumer's store price...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Himbert, Lena (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2016.
Edición:1st ed. 2016.
Temas:
Acceso en línea:Texto Completo

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