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The Influence of Culture and Personality on Customer Satisfaction An Empirical Analysis across Countries /
Franziska Krüger presents two quantitative cross-cultural studies that examine the generalizability of the Zone of Tolerance and the Confirmation/Disconfirmation-Paradigm across countries. She investigates the potential influence of Hofstede's cultural dimensions and the Big Five personality t...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Wiesbaden :
Springer Fachmedien Wiesbaden : Imprint: Springer Gabler,
2016.
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| Edición: | 1st ed. 2016. |
| Colección: | International Management Studies,
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| Temas: | |
| Acceso en línea: | Texto Completo |
Tabla de Contenidos:
- The Satisfied Customer in International Business
- Customer Satisfaction, Culture, and Personality
- The Structure of the Zone of Tolerance across Countries and Individuals
- The Confirmation/Disconfirmation-Paradigm in a Cross-Cultural Perspective.