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Multisensory Impact of Sport Events A Comparative Effect Analysis Based on Soccer Games /
Thorsten Tham highlights the fundamental changes that have swept Germany's footballing landscape in recent years and presents theory-based impact hypotheses about forms of stimulus that can raise the loyalty of football-affine target groups before, during and after the game. Based on the exampl...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Wiesbaden :
Springer Fachmedien Wiesbaden : Imprint: Springer Gabler,
2016.
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| Edición: | 1st ed. 2016. |
| Colección: | Schriftenreihe der HHL Leipzig Graduate School of Management,
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| Temas: | |
| Acceso en línea: | Texto Completo |
Tabla de Contenidos:
- Brand Management in Sports
- Consideration of Multisensuality in S-O-R Models
- Empirical Study of Sensual Perception and Effectiveness During Games of the German Soccer Club VfL Bochum 1848
- Derivations of Potential Actions in the Context of Identity-Based Brand Management.