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Multisensory Impact of Sport Events A Comparative Effect Analysis Based on Soccer Games /

Thorsten Tham highlights the fundamental changes that have swept Germany's footballing landscape in recent years and presents theory-based impact hypotheses about forms of stimulus that can raise the loyalty of football-affine target groups before, during and after the game. Based on the exampl...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Tham, Thorsten (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2016.
Edición:1st ed. 2016.
Colección:Schriftenreihe der HHL Leipzig Graduate School of Management,
Temas:
Acceso en línea:Texto Completo

MARC

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100 1 |a Tham, Thorsten.  |e author.  |4 aut  |4 http://id.loc.gov/vocabulary/relators/aut 
245 1 0 |a Multisensory Impact of Sport Events  |h [electronic resource] :  |b A Comparative Effect Analysis Based on Soccer Games /  |c by Thorsten Tham. 
250 |a 1st ed. 2016. 
264 1 |a Wiesbaden :  |b Springer Fachmedien Wiesbaden :  |b Imprint: Springer Gabler,  |c 2016. 
300 |a XXVIII, 302 p. 44 illus. in color.  |b online resource. 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
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490 1 |a Schriftenreihe der HHL Leipzig Graduate School of Management,  |x 2628-1015 
505 0 |a Brand Management in Sports -- Consideration of Multisensuality in S-O-R Models -- Empirical Study of Sensual Perception and Effectiveness During Games of the German Soccer Club VfL Bochum 1848 -- Derivations of Potential Actions in the Context of Identity-Based Brand Management. 
520 |a Thorsten Tham highlights the fundamental changes that have swept Germany's footballing landscape in recent years and presents theory-based impact hypotheses about forms of stimulus that can raise the loyalty of football-affine target groups before, during and after the game. Based on the example of traditional club VfL Bochum 1848 an online survey to analyze the influence of a Bundesliga match on different visitor target groups is conducted. The author discusses ways in which football clubs can change their multisensual approach to raise the profile of their club brand among football-affine target groups and increase loyalty to the club. Contents .Brand Management in Sports ·Consideration of Multisensuality in S-O-R Models .Empirical Study of Sensual Perception and Effectiveness During Games of the German Soccer Club Vfl Bochum 1848 ·Derivations of Potential Actions in the Context of Identity-Based Brand Management Target Groups ·Researchers and students in the fields of sports marketing and management ·Practitioners in these areas The Author Dr. Thorsten Tham completed his doctoral study under the supervision of Prof. Dr. Manfred Kirchgeorg at the SVI-Endowed Chair of Marketing at HHL Leipzig Graduate School of Management. . 
650 0 |a Marketing. 
650 0 |a Sports  |x Economic aspects. 
650 0 |a Experimental economics. 
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650 2 4 |a Sports Economics. 
650 2 4 |a Experimental Economics. 
710 2 |a SpringerLink (Online service) 
773 0 |t Springer Nature eBook 
776 0 8 |i Printed edition:  |z 9783658121044 
830 0 |a Schriftenreihe der HHL Leipzig Graduate School of Management,  |x 2628-1015 
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