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Advances in Advertising Research (Vol. VI) The Digital, the Classic, the Subtle, and the Alternative /
This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle, and alternative advertising for...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor Corporativo: | |
| Otros Autores: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Wiesbaden :
Springer Fachmedien Wiesbaden : Imprint: Springer Gabler,
2016.
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| Edición: | 1st ed. 2016. |
| Colección: | European Advertising Academy,
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| Temas: | |
| Acceso en línea: | Texto Completo |
Tabla de Contenidos:
- Advertising in Online and Social Media
- Advertising Strategies for Print, TV, and Radio
- Mixing Advertising and Content
- Advertising on Products, Floors, and Carts.