Media Convergence Handbook - Vol. 2 Firms and User Perspectives /

Mostrar otras versiones (1)

The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor Corporativo: SpringerLink (Online service)
Otros Autores: Lugmayr, Artur (Editor ), Dal Zotto, Cinzia (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2016.
Edición:1st ed. 2016.
Colección:Media Business and Innovation,
Temas:
Advertising media planning.
Business information services.
Technological innovations.
Media Planning.
IT in Business.
Innovation and Technology Management.
Acceso en línea:Texto Completo
Tabla de Contenidos:
  • Introduction
  • Impact of Convergence on Media Organizations and Markets
  • Media Production and Convergence
  • Media User Interfaces, Experiences and Perspectives
  • Convergence and Media Business Outlook.

Ejemplares similares