E-Commerce Strategy

E-Commerce Strategy builds awareness and sharpens readers' understanding of the key issues about e-commerce strategies. To link theory of e-commerce strategy with practice in the real world, it brings together theoretical perspectives based on academic research, integrated use of technologies a...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Qin, Zheng (Autor), Chang, Yang (Autor), Li, Shundong (Autor), Li, Fengxiang (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2014.
Edición:1st ed. 2014.
Temas:
Computer networks .
Electronic commerce.
Business information services.
Computer Communication Networks.
e-Commerce and e-Business.
IT in Business.
Acceso en línea:Texto Completo
Tabla de Contenidos:
  • E-commerce and E-commerce Strategy
  • National E-commerce Strategy
  • E-commerce Strategy of Industries
  • E-commerce Strategy in Enterprises
  • E-commerce Strategy under Specific Strategic Environments
  • E-commerce Technical Strategy
  • The Present Situation and Outlook of E-commerce Strategy.

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