E-Commerce Strategy
E-Commerce Strategy builds awareness and sharpens readers' understanding of the key issues about e-commerce strategies. To link theory of e-commerce strategy with practice in the real world, it brings together theoretical perspectives based on academic research, integrated use of technologies a...
Clasificación: | Libro Electrónico |
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Autores principales: | Qin, Zheng (Autor), Chang, Yang (Autor), Li, Shundong (Autor), Li, Fengxiang (Autor) |
Autor Corporativo: | SpringerLink (Online service) |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Berlin, Heidelberg :
Springer Berlin Heidelberg : Imprint: Springer,
2014.
|
Edición: | 1st ed. 2014. |
Temas: | |
Acceso en línea: | Texto Completo |
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