E-Commerce Strategy

E-Commerce Strategy builds awareness and sharpens readers' understanding of the key issues about e-commerce strategies. To link theory of e-commerce strategy with practice in the real world, it brings together theoretical perspectives based on academic research, integrated use of technologies a...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Qin, Zheng (Autor), Chang, Yang (Autor), Li, Shundong (Autor), Li, Fengxiang (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2014.
Edición:1st ed. 2014.
Temas:
Computer networks .
Electronic commerce.
Business information services.
Computer Communication Networks.
e-Commerce and e-Business.
IT in Business.
Acceso en línea:Texto Completo

MARC

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100 1 |a Qin, Zheng.  |e author.  |4 aut  |4 http://id.loc.gov/vocabulary/relators/aut 
245 1 0 |a E-Commerce Strategy  |h [electronic resource] /  |c by Zheng Qin, Yang Chang, Shundong Li, Fengxiang Li. 
250 |a 1st ed. 2014. 
264 1 |a Berlin, Heidelberg :  |b Springer Berlin Heidelberg :  |b Imprint: Springer,  |c 2014. 
300 |a IX, 351 p.  |b online resource. 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
347 |a text file  |b PDF  |2 rda 
505 0 |a E-commerce and E-commerce Strategy -- National E-commerce Strategy -- E-commerce Strategy of Industries -- E-commerce Strategy in Enterprises -- E-commerce Strategy under Specific Strategic Environments -- E-commerce Technical Strategy -- The Present Situation and Outlook of E-commerce Strategy. 
520 |a E-Commerce Strategy builds awareness and sharpens readers' understanding of the key issues about e-commerce strategies. To link theory of e-commerce strategy with practice in the real world, it brings together theoretical perspectives based on academic research, integrated use of technologies and large amount of cases, especially those of China. With regard to the innovative technical standards and frameworks, it proposes strategic analysis from a technical point of view. The book is intended for postgraduate students in e-commerce and computer science as well as government officials, entrepreneurs and managers. Prof. Zheng Qin is the Director of Software Engineering and Management Research Institute, Tsinghua University, China; Dr. Shundong Li is a Professor at the School of Computer Science, Shaanxi Normal University, China; Dr. Yang Chang and Dr. Fengxiang Li are both Research Assistants at the School of Software, Tsinghua University, China. 
650 0 |a Computer networks . 
650 0 |a Electronic commerce. 
650 0 |a Business information services. 
650 1 4 |a Computer Communication Networks. 
650 2 4 |a e-Commerce and e-Business. 
650 2 4 |a IT in Business. 
700 1 |a Chang, Yang.  |e author.  |4 aut  |4 http://id.loc.gov/vocabulary/relators/aut 
700 1 |a Li, Shundong.  |e author.  |4 aut  |4 http://id.loc.gov/vocabulary/relators/aut 
700 1 |a Li, Fengxiang.  |e author.  |4 aut  |4 http://id.loc.gov/vocabulary/relators/aut 
710 2 |a SpringerLink (Online service) 
773 0 |t Springer Nature eBook 
776 0 8 |i Printed edition:  |z 9783642394157 
776 0 8 |i Printed edition:  |z 9783642394133 
856 4 0 |u https://doi.uam.elogim.com/10.1007/978-3-642-39414-0  |z Texto Completo 
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912 |a ZDB-2-SXCS 
950 |a Computer Science (SpringerNature-11645) 
950 |a Computer Science (R0) (SpringerNature-43710) 

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