Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing

In this book the authors describe their original research on the potential of both standard and high-resolution electroencephalography (EEG) for analyzing brain activity in response to TV advertising. When engineering techniques, neuroscience concepts and marketing stimuli converge in one research f...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Vecchiato, Giovanni (Autor), Cherubino, Patrizia (Autor), Trettel, Arianna (Autor), Babiloni, Fabio (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2013.
Edición:1st ed. 2013.
Colección:Biosystems & Biorobotics, 3
Temas:
Biomedical engineering.
Neurosciences.
Business.
Management science.
Biomedical Engineering and Bioengineering.
Neuroscience.
Business and Management.
Acceso en línea:Texto Completo
Tabla de Contenidos:
  • How Marketing meets Neuroscience
  • Neuronal responses to TV commercials
  • Neuromarketing and society
  • Why use neuroelectrical brain imaging for marketing?.

Ejemplares similares