The Relationship Marketer Rethinking Strategic Relationship Marketing /

In "The Relationship Marketer", Søren Hougaard and Mogens Bjerre explain how the concept of the dyad (i.e., mutuality, or "you and me") is quickly becoming a fundamental principle in marketing. The authors suggest that understanding customer relationships, value co-creation, and...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Hougaard, Soren (Autor), Bjerre, Mogens (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2009.
Edición:2nd ed. 2009.
Temas:
Customer relations-Management.
Marketing.
Customer Relationship Management.
Acceso en línea:Texto Completo
Tabla de Contenidos:
  • The Relationship Aspect of Marketing
  • A Systematic Approach to the Buyer-Seller Relationships
  • The Economics of Customer Relationships
  • Customer Loyalty and Business Economics
  • The Driving Forces of Customer Relationships
  • Supplier Relationship Levels - Consequences and Contents
  • Relationships in Different Environments
  • The Individualised Approach to Relationships
  • The Sales Centre
  • Relationship Marketing Strategy.

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