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eBusiness & eCommerce Managing the Digital Value Chain /

This textbook focuses on the members of the digital value chain of eBusiness and eCommerce and dedicates a separate chapter to each member part: eProducts & eServices, eProcurement, eMarketing, eContracting, eDistribution, ePayment, as well as eCustomer Relationship Management. In addition to bu...

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Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autores principales:	Meier, Andreas (Autor), Stormer, Henrik (Autor)
Autor Corporativo:	SpringerLink (Online service)
Formato:	Electrónico eBook
Idioma:	Inglés
Publicado:	Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2009.
Edición:	1st ed. 2009.
Temas:	Business information services. Electronic commerce. Industrial organization. IT in Business. e-Commerce and e-Business. Organization.
Acceso en línea:	Texto Completo

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