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eBusiness & eCommerce Managing the Digital Value Chain /
This textbook focuses on the members of the digital value chain of eBusiness and eCommerce and dedicates a separate chapter to each member part: eProducts & eServices, eProcurement, eMarketing, eContracting, eDistribution, ePayment, as well as eCustomer Relationship Management. In addition to bu...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Berlin, Heidelberg :
Springer Berlin Heidelberg : Imprint: Springer,
2009.
|
| Edición: | 1st ed. 2009. |
| Temas: | |
| Acceso en línea: | Texto Completo |
MARC
| LEADER | 00000nam a22000005i 4500 | ||
|---|---|---|---|
| 001 | 978-3-540-89328-8 | ||
| 003 | DE-He213 | ||
| 005 | 20220114164804.0 | ||
| 007 | cr nn 008mamaa | ||
| 008 | 100301s2009 gw | s |||| 0|eng d | ||
| 020 | |a 9783540893288 |9 978-3-540-89328-8 | ||
| 024 | 7 | |a 10.1007/978-3-540-89328-8 |2 doi | |
| 050 | 4 | |a HF54.5-54.56 | |
| 072 | 7 | |a KJQ |2 bicssc | |
| 072 | 7 | |a UF |2 bicssc | |
| 072 | 7 | |a BUS083000 |2 bisacsh | |
| 072 | 7 | |a KJQ |2 thema | |
| 072 | 7 | |a UF |2 thema | |
| 082 | 0 | 4 | |a 658.05 |2 23 |
| 100 | 1 | |a Meier, Andreas. |e author. |4 aut |4 http://id.loc.gov/vocabulary/relators/aut | |
| 245 | 1 | 0 | |a eBusiness & eCommerce |h [electronic resource] : |b Managing the Digital Value Chain / |c by Andreas Meier, Henrik Stormer. |
| 250 | |a 1st ed. 2009. | ||
| 264 | 1 | |a Berlin, Heidelberg : |b Springer Berlin Heidelberg : |b Imprint: Springer, |c 2009. | |
| 300 | |a X, 222 p. 98 illus. |b online resource. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a text file |b PDF |2 rda | ||
| 505 | 0 | |a eBusiness Framework -- eProducts and eServices -- eProcurement -- eMarketing -- eContracting -- eDistribution -- ePayment -- eCustomer Relationship Management -- mBusiness -- eSociety. | |
| 520 | |a This textbook focuses on the members of the digital value chain of eBusiness and eCommerce and dedicates a separate chapter to each member part: eProducts & eServices, eProcurement, eMarketing, eContracting, eDistribution, ePayment, as well as eCustomer Relationship Management. In addition to business models and business webs, digital procurement and marketing processes are likewise addressed such as electronic negotiation processes, security questions with digital signatures, as well as electronic supplier relationship management and customer relationship management. The topics are described based on explicit procedures and descriptive examples of application. The gradual set-up of an electronic Webshop for DVD's serves as a continuous case study. The book is directed towards students of economics at universities and technical colleges; it is also suitable for executives, project leaders, and company experts who deal with the digital value chain. . | ||
| 650 | 0 | |a Business information services. | |
| 650 | 0 | |a Electronic commerce. | |
| 650 | 0 | |a Industrial organization. | |
| 650 | 1 | 4 | |a IT in Business. |
| 650 | 2 | 4 | |a e-Commerce and e-Business. |
| 650 | 2 | 4 | |a Organization. |
| 700 | 1 | |a Stormer, Henrik. |e author. |4 aut |4 http://id.loc.gov/vocabulary/relators/aut | |
| 710 | 2 | |a SpringerLink (Online service) | |
| 773 | 0 | |t Springer Nature eBook | |
| 776 | 0 | 8 | |i Printed edition: |z 9783642100390 |
| 776 | 0 | 8 | |i Printed edition: |z 9783540893615 |
| 776 | 0 | 8 | |i Printed edition: |z 9783540893271 |
| 856 | 4 | 0 | |u https://doi.uam.elogim.com/10.1007/978-3-540-89328-8 |z Texto Completo |
| 912 | |a ZDB-2-SBE | ||
| 912 | |a ZDB-2-SXBM | ||
| 950 | |a Business and Economics (SpringerNature-11643) | ||
| 950 | |a Business and Management (R0) (SpringerNature-43719) | ||