The Economics of Counterfeit Trade Governments, Consumers, Pirates and Intellectual Property Rights /
Walk down any main street in Shanghai, Paris or New York and you will see evidence of the counterfeit goods trade. Everyone has seen or heard of fake Prada bags or Omega watches. But how large is the counterfeit market? It appears that the same numbers have been quoted repeatedly in sources ranging...
Clasificación: | Libro Electrónico |
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Autores principales: | , |
Autor Corporativo: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Berlin, Heidelberg :
Springer Berlin Heidelberg : Imprint: Springer,
2009.
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Edición: | 1st ed. 2009. |
Temas: | |
Acceso en línea: | Texto Completo |
Tabla de Contenidos:
- The Global Growth of Counterfeit Trade
- The Supply of Counterfeit Trade: The Problem Countries
- Modeling the Intellectual Property Rights Environment
- The Demand for Counterfeit Trade: Consumer Complicity
- The Use of Anti-piracy Marketing Techniques to Educate the Consumer
- Changing Trade Policy: The EU and US Bolster Protection of Intellectual Property Rights
- Government and Industry Led Operations to Curb Counterfeit Trade
- The Special Case of China
- Internet Piracy: The Virtual Marketplace for Counterfeit Goods
- Managerial Counterattack: Traditional and Novel Anti-counterfeiting Strategies
- The Future: Will the Piracy Paradox Persist?.