Leading Pharmaceutical Innovation Trends and Drivers for Growth in the Pharmaceutical Industry /

Pharmaceutical giants have doubled their investments in drug development in the past decade only to see new drug approvals remain constant. This book investigates and highlights a set of proactive strategies aimed at generating sustainable competitive advantage based on value-generating business pra...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Gassmann, Oliver (Autor), Reepmeyer, Gerrit (Autor), von Zedtwitz, Maximilian (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2008.
Edición:2nd ed. 2008.
Temas:
Technological innovations.
Management.
Economic development.
Public health.
Pharmacy.
Innovation and Technology Management.
Economic Development, Innovation and Growth.
Public Health.
Acceso en línea:Texto Completo
Tabla de Contenidos:
  • Innovation: Key to Success in the Pharmaceutical Industry
  • The Industry Challenge: Do You Really Want to Be in This Business?
  • The Science and Technology Challenge: How to Find New Drugs
  • The Pipeline Management Challenge: How to Organize Innovation
  • The Internationalization Challenge: Where to Get Access to Innovation
  • Management Answers to Pharmaceutical R&D Challenges
  • Future Directions and Trends.

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