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Leading Pharmaceutical Innovation Trends and Drivers for Growth in the Pharmaceutical Industry /

Pharmaceutical giants have doubled their investments in drug development in the past decade only to see new drug approvals remain constant. This book investigates and highlights a set of proactive strategies aimed at generating sustainable competitive advantage based on value-generating business pra...

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Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autores principales:	Gassmann, Oliver (Autor), Reepmeyer, Gerrit (Autor), von Zedtwitz, Maximilian (Autor)
Autor Corporativo:	SpringerLink (Online service)
Formato:	Electrónico eBook
Idioma:	Inglés
Publicado:	Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2008.
Edición:	2nd ed. 2008.
Temas:	Technological innovations. Management. Economic development. Public health. Pharmacy. Innovation and Technology Management. Economic Development, Innovation and Growth. Public Health.
Acceso en línea:	Texto Completo

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