Software Product Management and Pricing Key Success Factors for Software Organizations /

Software product management and pricing are key success factors for any organization providing software, be it a software company or an organization responsible for software in a company that belongs to a different industry. After defining the term "software product" and looking at the bus...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Kittlaus, Hans-Bernd (Autor), Clough, Peter N. (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2009.
Edición:1st ed. 2009.
Temas:
Computer engineering.
Computer networks .
Software engineering.
Business information services.
Computer input-output equipment.
Computer programming.
Computer Engineering and Networks.
Software Engineering.
IT in Business.
Input/Output and Data Communications.
Programming Techniques.
Acceso en línea:Texto Completo
Tabla de Contenidos:
  • Responsibility for economic success (profitability across the life cycle)
  • Definition of the total market and the target market (e.g. national vs. international)
  • Scope and Positioning
  • Definition of the packaging (product family vs. single product, name etc.)
  • Controlling of Marketing
  • Definition and Controlling of the sales channels
  • License models
  • Value vs. Cost Pricing, Strategic vs. tactical pricing
  • Client for Development
  • Requirements Management
  • Definition and coordination of the support structure
  • Competitive advantages and how to defend them.

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