Countering Counterfeit Trade Illicit Market Insights, Best-Practice Strategies, and Management Toolbox /

Counterfeit trade is a highly complex phenomenon. It is a ruthless crime as well as a smart knowledge-transfer strategy - and it is everything in between. Companies need a thorough understanding of the strategies of illicit actors, the role of the consumer, and the associated implications in order t...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Staake, Thorsten (Autor), Fleisch, Elgar (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2008.
Edición:1st ed. 2008.
Temas:
Computer networks .
Industrial Management.
Application software.
Production management.
Computer Communication Networks.
Computer and Information Systems Applications.
Operations Management.
Acceso en línea:Texto Completo
Tabla de Contenidos:
  • Knowing the Enemy - The Mechanisms of Counterfeit Trade
  • An Introduction to Counterfeit Markets
  • Understanding Counterfeit Supply
  • Counterfeit Demand and the Role of the Consumer
  • Countermeasures - Best Practices and Strategy Development
  • Established Anti-counterfeiting Approaches - Best Practices
  • Implementing Anti-counterfeiting Measures
  • Management Tools - Towards a Fact-based Managerial Approach
  • Determining the Market Share of Counterfeit Articles
  • Implications for Affected Enterprises
  • Product-protection Technologies
  • Principles of Product Security Features
  • The Potential of RFID for Brand- and Product-protection
  • Managerial Guidelines and Conclusions
  • Guidelines
  • Concluding Remarks.

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