Countering Counterfeit Trade Illicit Market Insights, Best-Practice Strategies, and Management Toolbox /

Counterfeit trade is a highly complex phenomenon. It is a ruthless crime as well as a smart knowledge-transfer strategy - and it is everything in between. Companies need a thorough understanding of the strategies of illicit actors, the role of the consumer, and the associated implications in order t...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Staake, Thorsten (Autor), Fleisch, Elgar (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2008.
Edición:1st ed. 2008.
Temas:
Computer networks .
Industrial Management.
Application software.
Production management.
Computer Communication Networks.
Computer and Information Systems Applications.
Operations Management.
Acceso en línea:Texto Completo

MARC

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100 1 |a Staake, Thorsten.  |e author.  |4 aut  |4 http://id.loc.gov/vocabulary/relators/aut 
245 1 0 |a Countering Counterfeit Trade  |h [electronic resource] :  |b Illicit Market Insights, Best-Practice Strategies, and Management Toolbox /  |c by Thorsten Staake, Elgar Fleisch. 
250 |a 1st ed. 2008. 
264 1 |a Berlin, Heidelberg :  |b Springer Berlin Heidelberg :  |b Imprint: Springer,  |c 2008. 
300 |a XVIII, 232 p.  |b online resource. 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
347 |a text file  |b PDF  |2 rda 
505 0 |a Knowing the Enemy - The Mechanisms of Counterfeit Trade -- An Introduction to Counterfeit Markets -- Understanding Counterfeit Supply -- Counterfeit Demand and the Role of the Consumer -- Countermeasures - Best Practices and Strategy Development -- Established Anti-counterfeiting Approaches - Best Practices -- Implementing Anti-counterfeiting Measures -- Management Tools - Towards a Fact-based Managerial Approach -- Determining the Market Share of Counterfeit Articles -- Implications for Affected Enterprises -- Product-protection Technologies -- Principles of Product Security Features -- The Potential of RFID for Brand- and Product-protection -- Managerial Guidelines and Conclusions -- Guidelines -- Concluding Remarks. 
520 |a Counterfeit trade is a highly complex phenomenon. It is a ruthless crime as well as a smart knowledge-transfer strategy - and it is everything in between. Companies need a thorough understanding of the strategies of illicit actors, the role of the consumer, and the associated implications in order to develop successful brand- and product-protection measures. Providing this know-how is the key-objective of the book at hand. The authors present an unbiased, in-depth analysis of the supply- and demand-side of the illicit market, outline state-of-the-art brand- and product-protection strategies, and introduce a set of novel tools to support market monitoring, reaction, and prevention efforts. Furthermore, challenges with established product security technologies are highlighted and the benefits and hurdles when using Radio Frequency Identification (RFID) as protection technology are discussed. A major benefit of the book is the strong focus on assisting practitioners to deal with the challenges; another is the high standard of research that backs up the findings presented. 
650 0 |a Computer networks . 
650 0 |a Industrial Management. 
650 0 |a Application software. 
650 0 |a Production management. 
650 1 4 |a Computer Communication Networks. 
650 2 4 |a Industrial Management. 
650 2 4 |a Computer and Information Systems Applications. 
650 2 4 |a Operations Management. 
700 1 |a Fleisch, Elgar.  |e author.  |4 aut  |4 http://id.loc.gov/vocabulary/relators/aut 
710 2 |a SpringerLink (Online service) 
773 0 |t Springer Nature eBook 
776 0 8 |i Printed edition:  |z 9783642095627 
776 0 8 |i Printed edition:  |z 9783540848639 
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856 4 0 |u https://doi.uam.elogim.com/10.1007/978-3-540-76947-7  |z Texto Completo 
912 |a ZDB-2-SCS 
912 |a ZDB-2-SXCS 
950 |a Computer Science (SpringerNature-11645) 
950 |a Computer Science (R0) (SpringerNature-43710) 

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