Revenue Management with Flexible Products Models and Methods for the Broadcasting Industry /

Remarkable features of revenue management (RM) problems in the cargo, manufacturing and broadcasting industries are so-called flexible products. "Flexibility" means that the actual mode of production is not defined at the time of purchase, but can be chosen later on by the service provider...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Müller-Bungart, Michael (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2007.
Edición:1st ed. 2007.
Colección:Lecture Notes in Economics and Mathematical Systems, 596
Temas:
Industrial organization.
Operations research.
Advertising media planning.
Marketing.
Organization.
Operations Research and Decision Theory.
Media Planning.
Acceso en línea:Texto Completo
Tabla de Contenidos:
  • Defining Revenue Management
  • Capacity Control and Overbooking
  • Recent Advances in Revenue Management
  • Evaluating Revenue Management Techniques: Instance Generation
  • Simulation of Stochastic Demand Data Streams
  • Revenue Management in Broadcasting Companies
  • Conclusion.

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