Revenue Management with Flexible Products Models and Methods for the Broadcasting Industry /

Remarkable features of revenue management (RM) problems in the cargo, manufacturing and broadcasting industries are so-called flexible products. "Flexibility" means that the actual mode of production is not defined at the time of purchase, but can be chosen later on by the service provider...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Müller-Bungart, Michael (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2007.
Edición:1st ed. 2007.
Colección:Lecture Notes in Economics and Mathematical Systems, 596
Temas:
Industrial organization.
Operations research.
Advertising media planning.
Marketing.
Organization.
Operations Research and Decision Theory.
Media Planning.
Acceso en línea:Texto Completo

MARC

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100 1 |a Müller-Bungart, Michael.  |e author.  |4 aut  |4 http://id.loc.gov/vocabulary/relators/aut 
245 1 0 |a Revenue Management with Flexible Products  |h [electronic resource] :  |b Models and Methods for the Broadcasting Industry /  |c by Michael Müller-Bungart. 
250 |a 1st ed. 2007. 
264 1 |a Berlin, Heidelberg :  |b Springer Berlin Heidelberg :  |b Imprint: Springer,  |c 2007. 
300 |a XXI, 299 p.  |b online resource. 
336 |a text  |b txt  |2 rdacontent 
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490 1 |a Lecture Notes in Economics and Mathematical Systems,  |x 2196-9957 ;  |v 596 
505 0 |a Defining Revenue Management -- Capacity Control and Overbooking -- Recent Advances in Revenue Management -- Evaluating Revenue Management Techniques: Instance Generation -- Simulation of Stochastic Demand Data Streams -- Revenue Management in Broadcasting Companies -- Conclusion. 
520 |a Remarkable features of revenue management (RM) problems in the cargo, manufacturing and broadcasting industries are so-called flexible products. "Flexibility" means that the actual mode of production is not defined at the time of purchase, but can be chosen later on by the service provider. This book is among the first to analyze RM problems with flexible products and RM in broadcasting companies. The implications of flexibility are explicitly taken into account in the models and methods presented. As an aside, the book contains descriptions of algorithms to generate stochastic demand data streams for general RM problems. An implementation as a Microsoft Windows executable file is available, which can directly be used both by theoreticians and practitioners in their own simulation studies. This book will be of great value for researchers, managers and students interested in RM with flexible products in general and broadcasting companies in particular. 
650 0 |a Industrial organization. 
650 0 |a Operations research. 
650 0 |a Advertising media planning. 
650 0 |a Marketing. 
650 1 4 |a Organization. 
650 2 4 |a Operations Research and Decision Theory. 
650 2 4 |a Media Planning. 
650 2 4 |a Marketing. 
710 2 |a SpringerLink (Online service) 
773 0 |t Springer Nature eBook 
776 0 8 |i Printed edition:  |z 9783540837954 
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830 0 |a Lecture Notes in Economics and Mathematical Systems,  |x 2196-9957 ;  |v 596 
856 4 0 |u https://doi.uam.elogim.com/10.1007/978-3-540-72316-5  |z Texto Completo 
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912 |a ZDB-2-SXBM 
950 |a Business and Economics (SpringerNature-11643) 
950 |a Business and Management (R0) (SpringerNature-43719) 

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