Conjoint Measurement Methods and Applications /

The book covers all recent developments in Conjoint Analysis. Leading scientists present theory and applications of this technique. In short, the following models, techniques, and applications are discussed: normative models that maximize return, extension of choice-based conjoint simulations, laten...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor Corporativo: SpringerLink (Online service)
Otros Autores: Gustafsson, Anders (Editor ), Herrmann, Andreas (Editor ), Huber, Frank (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2007.
Edición:4th ed. 2007.
Temas:
Marketing.
Statistics .
Management.
Statistics in Business, Management, Economics, Finance, Insurance.
Acceso en línea:Texto Completo
Tabla de Contenidos:
  • Conjoint Analysis as an Instrument of Market Research Practice
  • Measurement of Price Effects with Conjoint Analysis: Separating Informational and Allocative Effects of Price
  • Market Simulation Using a Probabilistic Ideal Vector Model for Conjoint Data
  • A Comparison of Conjoint Measurement with Self-Explicated Approaches
  • Non-geometric Plackett-Burman Designs in Conjoint Analysis
  • On the Influence of the Evaluation Methods in Conjoint Design - Some Empirical Results
  • Evolutionary Conjoint
  • The Value of Extent-of-Preference Information in Choice-Based Conjoint Analysis
  • A Multi-trait Multi-method Validity Test of Partworth Estimates
  • Conjoint Preference Elicitation Methods in the Broader Context of Random Utility Theory Preference Elicitation Methods
  • Conjoint Choice Experiments: General Characteristics and Alternative Model Specifications
  • Optimization-Based and Machine-Learning Methods for Conjoint Analysis: Estimation and Question Design
  • The Combinatorial Structure of Polyhedral Choice Based Conjoint Analysis
  • Using Conjoint Choice Experiments to Model Consumer Choices of Product Component Packages
  • Latent Class Models for Conjoint Analysis
  • A Generalized Normative Segmentation Methodology Employing Conjoint Analysis
  • Dealing with Product Similarity in Conjoint Simulations
  • Sales Forecasting with Conjoint Analysis by Addressing Its Key Assumptions with Sequential Game Theory and Macro-Flow Modeling.

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