Conjoint Measurement Methods and Applications /
The book covers all recent developments in Conjoint Analysis. Leading scientists present theory and applications of this technique. In short, the following models, techniques, and applications are discussed: normative models that maximize return, extension of choice-based conjoint simulations, laten...
Clasificación: | Libro Electrónico |
---|---|
Autor Corporativo: | SpringerLink (Online service) |
Otros Autores: | Gustafsson, Anders (Editor ), Herrmann, Andreas (Editor ), Huber, Frank (Editor ) |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Berlin, Heidelberg :
Springer Berlin Heidelberg : Imprint: Springer,
2007.
|
Edición: | 4th ed. 2007. |
Temas: | |
Acceso en línea: | Texto Completo |
Ejemplares similares
-
Statistical Analysis of Management Data
por: Gatignon, Hubert
Publicado: (2014) -
Public Opinion Polling in a Globalized World
Publicado: (2008) -
Business Statistics for Competitive Advantage with Excel 2016 Basics, Model Building, Simulation and Cases /
por: Fraser, Cynthia
Publicado: (2016) -
Mastering Market Analytics : Business Metrics - Practice and Application.
por: Kozielski, Robert
Publicado: (2017) -
R for Marketing Research and Analytics
por: Chapman, Chris, et al.
Publicado: (2015)