International Direct Marketing Principles, Best Practices, Marketing Facts /

Direct marketing is a fast-growing and dominant domestic marketing instrument in many countries. Direct marketing follows the path of the rapid advances of globalization: international direct marketing (IDM) is already a multi-billion dollar business and an attractive instrument for foreign market e...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor Corporativo: SpringerLink (Online service)
Otros Autores: Krafft, Manfred (Editor ), Hesse, Jürgen (Editor ), Höfling, Jürgen (Editor ), Peters, Kay (Editor ), Rinas, Diane (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2007.
Edición:1st ed. 2007.
Temas:
Marketing.
Management.
Acceso en línea:Texto Completo
Tabla de Contenidos:
  • Principles
  • Borderless direct marketing? Status quo, trends and outlook
  • Checklist for your international direct marketing
  • Best practice
  • Global planning to pinpoint local targets
  • A successful departure from the beaten track
  • International dialog for successful acquisition of new customers
  • Segment-specific ethnomarketing
  • The HP HypeGallery
  • Robinson lists for efficient direct marketing
  • Marketing facts
  • International dialog marketing: Consumer trends
  • China
  • Hong Kong
  • Japan
  • Singapore
  • Australia
  • New Zealand
  • USA
  • Austria
  • Belgium
  • France
  • Germany
  • Great Britain
  • Italy
  • The Netherlands
  • Spain
  • Switzerland
  • Denmark
  • Finland
  • Norway
  • Sweden
  • Czech Republic
  • Hungary
  • Poland
  • Slovakia.

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