International Direct Marketing Principles, Best Practices, Marketing Facts /
Direct marketing is a fast-growing and dominant domestic marketing instrument in many countries. Direct marketing follows the path of the rapid advances of globalization: international direct marketing (IDM) is already a multi-billion dollar business and an attractive instrument for foreign market e...
Clasificación: | Libro Electrónico |
---|---|
Autor Corporativo: | SpringerLink (Online service) |
Otros Autores: | Krafft, Manfred (Editor ), Hesse, Jürgen (Editor ), Höfling, Jürgen (Editor ), Peters, Kay (Editor ), Rinas, Diane (Editor ) |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Berlin, Heidelberg :
Springer Berlin Heidelberg : Imprint: Springer,
2007.
|
Edición: | 1st ed. 2007. |
Temas: | |
Acceso en línea: | Texto Completo |
Ejemplares similares
-
Debates in Marketing Orientation
por: Bozkurt, Bilgehan
Publicado: (2019) -
Business Project Management and Marketing Mastering Business Markets /
Publicado: (2016) -
Market Entry Strategies of Foreign Telecom Companies in India
por: Levi, Kiruba J. B.
Publicado: (2007) -
Market Entry into the USA Why European Companies Fail and How to Succeed /
por: Drews, Ralf, et al.
Publicado: (2016) -
Strategic Marketing Management in Asia: Case Studies and Lessons Across Industries
por: Syed Saad Andaleeb, Khalid Hasan
Publicado: (2016)