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Process-based Strategic Planning

A company's strategies define its future direction specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of the market offers and for resources. Developing future strategies is an important and complex task which is the cor...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Grünig, Rudolf (Autor), Gaggl, Richard (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2006.
Edición:4th ed. 2006.
Temas:
Acceso en línea:Texto Completo