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100301s2006 gw | s |||| 0|eng d |
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|a 9783540329824
|9 978-3-540-32982-4
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|a 10.1007/3-540-32982-X
|2 doi
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|a HD62.5
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|a KJH
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|a BUS025000
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|a 658.421
|2 23
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|a Harris, Tom.
|e author.
|4 aut
|4 http://id.loc.gov/vocabulary/relators/aut
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|a Start-up
|h [electronic resource] :
|b A Practical Guide to Starting and Running a New Business /
|c by Tom Harris.
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|a 1st ed. 2006.
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|a Berlin, Heidelberg :
|b Springer Berlin Heidelberg :
|b Imprint: Springer,
|c 2006.
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|a VIII, 165 p. 25 illus.
|b online resource.
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|a text
|b txt
|2 rdacontent
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|a computer
|b c
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|a online resource
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|a text file
|b PDF
|2 rda
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|a How good is your idea? -- How can you protect your ideas? -- What is a company? -- How do you market your product? -- How do you finance your business? -- How do you create a financial model? -- How do you write a business plan? -- Your role and your team -- Closing remarks.
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|a So your dream is to start your own business. But how do you know if it will work and how do you make it a reality? Start-up is a user guide for aspiring entrepreneurs and provides expert advice and guidance on every aspect of launching a new business. It will be of particular value if you are an academic wishing to exploit the commercial value of a new technology or business solution through the creation of a new company. Step-by-step, this inspiring and highly readable book covers how to evaluate the strength of your business idea, how to protect your invention, what legal steps and responsibilities are involved in forming a company, how to position your products in the market, how to create a business plan and raise finance. The case studies, practical exercises and tips in this book will help to demystify the process of starting a new business, give you the confidence to do it and greatly increase your chances of realising your dream.
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|a Entrepreneurship.
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650 |
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|a New business enterprises.
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650 |
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|a Technology-Sociological aspects.
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650 |
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|a Computers.
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650 |
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|a Professions.
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650 |
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|a Management.
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650 |
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|a Marketing.
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650 |
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|a Entrepreneurship.
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650 |
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|a Science, Technology and Society.
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650 |
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|a The Computing Profession.
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|a Management.
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650 |
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|a Marketing.
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|a SpringerLink (Online service)
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|t Springer Nature eBook
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|i Printed edition:
|z 9783642069536
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|i Printed edition:
|z 9783540821724
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|i Printed edition:
|z 9783540329817
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|u https://doi.uam.elogim.com/10.1007/3-540-32982-X
|z Texto Completo
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|a ZDB-2-SBE
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|a ZDB-2-SXBM
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|a Business and Economics (SpringerNature-11643)
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|a Business and Management (R0) (SpringerNature-43719)
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