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Start-up A Practical Guide to Starting and Running a New Business /

So your dream is to start your own business. But how do you know if it will work and how do you make it a reality? Start-up is a user guide for aspiring entrepreneurs and provides expert advice and guidance on every aspect of launching a new business. It will be of particular value if you are an aca...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Harris, Tom (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2006.
Edición:1st ed. 2006.
Temas:
Acceso en línea:Texto Completo

MARC

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245 1 0 |a Start-up  |h [electronic resource] :  |b A Practical Guide to Starting and Running a New Business /  |c by Tom Harris. 
250 |a 1st ed. 2006. 
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300 |a VIII, 165 p. 25 illus.  |b online resource. 
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505 0 |a How good is your idea? -- How can you protect your ideas? -- What is a company? -- How do you market your product? -- How do you finance your business? -- How do you create a financial model? -- How do you write a business plan? -- Your role and your team -- Closing remarks. 
520 |a So your dream is to start your own business. But how do you know if it will work and how do you make it a reality? Start-up is a user guide for aspiring entrepreneurs and provides expert advice and guidance on every aspect of launching a new business. It will be of particular value if you are an academic wishing to exploit the commercial value of a new technology or business solution through the creation of a new company. Step-by-step, this inspiring and highly readable book covers how to evaluate the strength of your business idea, how to protect your invention, what legal steps and responsibilities are involved in forming a company, how to position your products in the market, how to create a business plan and raise finance. The case studies, practical exercises and tips in this book will help to demystify the process of starting a new business, give you the confidence to do it and greatly increase your chances of realising your dream. 
650 0 |a Entrepreneurship. 
650 0 |a New business enterprises. 
650 0 |a Technology-Sociological aspects. 
650 0 |a Computers. 
650 0 |a Professions. 
650 0 |a Management. 
650 0 |a Marketing. 
650 1 4 |a Entrepreneurship. 
650 2 4 |a Science, Technology and Society. 
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