Cargando…
Storytelling Branding in Practice /
As a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, companies are still confused as to how and why storytelling can make a difference to their business. What is the point of telling stories anyway? What makes a good story? And how do...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , , |
| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Berlin, Heidelberg :
Springer Berlin Heidelberg : Imprint: Springer,
2005.
|
| Edición: | 1st ed. 2005. |
| Temas: | |
| Acceso en línea: | Texto Completo |
MARC
| LEADER | 00000nam a22000005i 4500 | ||
|---|---|---|---|
| 001 | 978-3-540-27116-1 | ||
| 003 | DE-He213 | ||
| 005 | 20220115044515.0 | ||
| 007 | cr nn 008mamaa | ||
| 008 | 100301s2005 gw | s |||| 0|eng d | ||
| 020 | |a 9783540271161 |9 978-3-540-27116-1 | ||
| 024 | 7 | |a 10.1007/b138635 |2 doi | |
| 050 | 4 | |a HD28-70 | |
| 072 | 7 | |a KJM |2 bicssc | |
| 072 | 7 | |a BUS041000 |2 bisacsh | |
| 072 | 7 | |a KJM |2 thema | |
| 082 | 0 | 4 | |a 658 |2 23 |
| 100 | 1 | |a Fog, Klaus. |e author. |4 aut |4 http://id.loc.gov/vocabulary/relators/aut | |
| 245 | 1 | 0 | |a Storytelling |h [electronic resource] : |b Branding in Practice / |c by Klaus Fog, Christian Budtz, Baris Yakaboylu. |
| 250 | |a 1st ed. 2005. | ||
| 264 | 1 | |a Berlin, Heidelberg : |b Springer Berlin Heidelberg : |b Imprint: Springer, |c 2005. | |
| 300 | |a 238 p. |b online resource. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a text file |b PDF |2 rda | ||
| 505 | 0 | |a Branding Through Storytelling -- Branding Through Storytelling -- The Toolbox -- The Four Elements of Storytelling -- Storytelling in Business -- The Company Core Story -- Authentic Raw Material for Storytelling -- Storytelling Applied -- Storytelling as a Management Tool -- Storytelling in Advertising -- When Storytelling Becomes Dialogue -- The Media as a Storytelling Partner -- Tearing Down the Walls. | |
| 520 | |a As a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, companies are still confused as to how and why storytelling can make a difference to their business. What is the point of telling stories anyway? What makes a good story? And how do you go about telling it so that it supports the company brand? This book is written for practitioners by practitioners. Through real life examples, simple guidelines and practical tools, the book aims to inspire companies to use storytelling as a means of building their brand - internally as well as externally. | ||
| 650 | 0 | |a Management. | |
| 650 | 0 | |a Marketing. | |
| 650 | 1 | 4 | |a Management. |
| 650 | 2 | 4 | |a Marketing. |
| 700 | 1 | |a Budtz, Christian. |e author. |4 aut |4 http://id.loc.gov/vocabulary/relators/aut | |
| 700 | 1 | |a Yakaboylu, Baris. |e author. |4 aut |4 http://id.loc.gov/vocabulary/relators/aut | |
| 710 | 2 | |a SpringerLink (Online service) | |
| 773 | 0 | |t Springer Nature eBook | |
| 776 | 0 | 8 | |i Printed edition: |z 9783642062506 |
| 776 | 0 | 8 | |i Printed edition: |z 9783540804659 |
| 776 | 0 | 8 | |i Printed edition: |z 9783540235019 |
| 856 | 4 | 0 | |u https://doi.uam.elogim.com/10.1007/b138635 |z Texto Completo |
| 912 | |a ZDB-2-SBE | ||
| 912 | |a ZDB-2-SXBM | ||
| 950 | |a Business and Economics (SpringerNature-11643) | ||
| 950 | |a Business and Management (R0) (SpringerNature-43719) | ||