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The Business Idea The Early Stages of Entrepreneurship /
Successful business ideas are not so much about talent as about a systematic approach. The Business Idea encourages new ways of thinking when it comes to entrepreneurship and innovation. Too many ventures originate in the solutions the entrepreneur has to offer and not in the problem the customer ne...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Berlin, Heidelberg :
Springer Berlin Heidelberg : Imprint: Springer,
2005.
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| Edición: | 1st ed. 2005. |
| Temas: | |
| Acceso en línea: | Texto Completo |
MARC
| LEADER | 00000nam a22000005i 4500 | ||
|---|---|---|---|
| 001 | 978-3-540-26959-5 | ||
| 003 | DE-He213 | ||
| 005 | 20220120043305.0 | ||
| 007 | cr nn 008mamaa | ||
| 008 | 100301s2005 gw | s |||| 0|eng d | ||
| 020 | |a 9783540269595 |9 978-3-540-26959-5 | ||
| 024 | 7 | |a 10.1007/b138370 |2 doi | |
| 050 | 4 | |a HD30.28 | |
| 050 | 4 | |a HD57.7 | |
| 072 | 7 | |a KJC |2 bicssc | |
| 072 | 7 | |a BUS041000 |2 bisacsh | |
| 072 | 7 | |a KJC |2 thema | |
| 082 | 0 | 4 | |a 658.4012 |2 23 |
| 082 | 0 | 4 | |a 658.4092 |2 23 |
| 100 | 1 | |a Hougaard, Soren. |e author. |4 aut |4 http://id.loc.gov/vocabulary/relators/aut | |
| 245 | 1 | 4 | |a The Business Idea |h [electronic resource] : |b The Early Stages of Entrepreneurship / |c by Soren Hougaard. |
| 250 | |a 1st ed. 2005. | ||
| 264 | 1 | |a Berlin, Heidelberg : |b Springer Berlin Heidelberg : |b Imprint: Springer, |c 2005. | |
| 300 | |a VI, 226 p. |b online resource. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a text file |b PDF |2 rda | ||
| 505 | 0 | |a and Summary -- Entrepreneurship as a competency -- Creative market insight -- The window of opportunity -- Creation of the business concept -- Entry barriers to markets -- Strategies for market entry -- The positive influence of competitors -- Entrepreneurship and business ideas in the embryonic market. | |
| 520 | |a Successful business ideas are not so much about talent as about a systematic approach. The Business Idea encourages new ways of thinking when it comes to entrepreneurship and innovation. Too many ventures originate in the solutions the entrepreneur has to offer and not in the problem the customer needs solved. Business plans done this way can often lead to disappointment. The Business Idea leaves behind this product orientated logic. The book presents new, applicable entrepreneurship methods for developing creative market insight, for identifying windows of opportunity, creating business concepts and entrepreneurial strategies for successful market entry. Entrepreneurship is a complex and risky process compared to almost everything else in business life, so it richly deserves to have its own theoretical and methodological toolbox. The Business Idea provides the tools making it of interest to anyone who works with getting an enterprise off the ground or studies entrepreneurship. | ||
| 650 | 0 | |a Strategic planning. | |
| 650 | 0 | |a Leadership. | |
| 650 | 0 | |a Entrepreneurship. | |
| 650 | 0 | |a New business enterprises. | |
| 650 | 0 | |a Management. | |
| 650 | 0 | |a Marketing. | |
| 650 | 1 | 4 | |a Business Strategy and Leadership. |
| 650 | 2 | 4 | |a Entrepreneurship. |
| 650 | 2 | 4 | |a Management. |
| 650 | 2 | 4 | |a Marketing. |
| 710 | 2 | |a SpringerLink (Online service) | |
| 773 | 0 | |t Springer Nature eBook | |
| 776 | 0 | 8 | |i Printed edition: |z 9783642061516 |
| 776 | 0 | 8 | |i Printed edition: |z 9783540803072 |
| 776 | 0 | 8 | |i Printed edition: |z 9783540226635 |
| 856 | 4 | 0 | |u https://doi.uam.elogim.com/10.1007/b138370 |z Texto Completo |
| 912 | |a ZDB-2-SBE | ||
| 912 | |a ZDB-2-SXBM | ||
| 950 | |a Business and Economics (SpringerNature-11643) | ||
| 950 | |a Business and Management (R0) (SpringerNature-43719) | ||