E-Merging Media Communication and the Media Economy of the Future /

After the very successful ECC-Book on "E-conomy" this new report of the European Communication Council (ECC) analyzes from various perspectives the profound societal and economical change of the media economy, initiated by digitalization and networking. Against the background of the curren...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor Corporativo: SpringerLink (Online service)
Otros Autores: Zerdick, Axel (Editor ), Schrape, Klaus (Editor ), Burgelmann, Jean-Claude (Editor ), Silverstone, Roger (Editor ), Feldmann, V. (Editor ), Wernick, C. (Editor ), Wolff, C. (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2005.
Edición:1st ed. 2005.
Colección:European Communication Council Report
Temas:
Business information services.
Management.
Interactive multimedia.
Multimedia systems.
Printing.
Publishers and publishing.
Advertising media planning.
IT in Business.
Media Design.
Printing and Publishing.
Media Planning.
Acceso en línea:Texto Completo
Tabla de Contenidos:
  • Introduction: About the ECC and This Report
  • E-Merging Media: The Future of Communication
  • Changing Media
  • Changing Technology
  • Changing Society
  • Changing Rules.

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