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E-Content Technologies and Perspectives for the European Market /

Technologies develop rapidly and reach hurricane levels of velocity but quality E-Content and innovative applications lag behind. This book addresses the question how content industries change within a digital environment and what role information and communication technologies play in transforming...

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Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autor Corporativo:	SpringerLink (Online service)
Otros Autores:	Bruck, Peter A. (Editor ), Buchholz, Andrea (Editor ), Karssen, Zeger (Editor ), Zerfass, Ansgar (Editor )
Formato:	Electrónico eBook
Idioma:	Inglés
Publicado:	Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2005.
Edición:	1st ed. 2005.
Temas:	Advertising media planning. Technological innovations. Media Planning. Innovation and Technology Management.
Acceso en línea:	Texto Completo

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