Social Media: The Good, the Bad, and the Ugly 15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016, Swansea, UK, September 13-15, 2016, Proceedings /

This book constitutes the refereed conference proceedings of the 15th IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2016, held in Swansea, UK, in September 2016 The 47 full and 17 short papers presented were carefully reviewed and selected from 90 submissions. They are organiz...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor Corporativo: SpringerLink (Online service)
Otros Autores: Dwivedi, Yogesh K. (Editor ), Mäntymäki, Matti (Editor ), Ravishankar, M.N (Editor ), Janssen, Marijn (Editor ), Clement, Marc (Editor ), Slade, Emma L. (Editor ), Rana, Nripendra P. (Editor ), Al-Sharhan, Salah (Editor ), Simintiras, Antonis C. (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Cham : Springer International Publishing : Imprint: Springer, 2016.
Edición:1st ed. 2016.
Colección:Theoretical Computer Science and General Issues, 9844
Temas:
Electronic commerce.
Computers and civilization.
Computer networks .
Electronic data processing-Management.
e-Commerce and e-Business.
Computers and Society.
Computer Communication Networks.
IT Operations.
Acceso en línea:Texto Completo
Tabla de Contenidos:
  • Social Media Strategy and Digital Business
  • Digital Marketing and Customer Relationship Management
  • Adoption and Diffusion
  • Information Sharing on Social Media
  • Impression, Trust, and Risk Management
  • Data Acquisition, Management and Analytics
  • e-Government and Civic Engagement
  • e-Society and Online Communities.

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