Excel 2016 for Marketing Statistics A Guide to Solving Practical Problems /

This is the first book to show the capabilities of Microsoft Excel in teaching marketing statistics effectively. It is a step-by-step exercise-driven guide for students and practitioners who need to master Excel to solve practical marketing problems. If understanding statistics isn't your stron...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Quirk, Thomas J. (Autor), Rhiney, Eric (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Cham : Springer International Publishing : Imprint: Springer, 2016.
Edición:1st ed. 2016.
Colección:Excel for Statistics,
Temas:
Statistics .
Marketing.
Social sciences-Data processing.
Statistical Theory and Methods.
Computer Application in Social and Behavioral Sciences.
Acceso en línea:Texto Completo
Tabla de Contenidos:
  • Introduction
  • Sample size, mean, standard deviation, standard error of the mean
  • Random number generator
  • Confidence interval about the mean using the TINV function and hypothesis testing
  • One-group t-test for the mean
  • Two-group t-test of the difference of the means for independent groups
  • Correlation and simple linear regression
  • Multiple correlation and multiple regression
  • One-way analysis of variance (ANOVA)
  • Appendix A
  • Appendix B
  • Appendix C
  • Appendix D
  • Appendix E
  • Index.

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