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Brand Hate Navigating Consumer Negativity in the Digital World /
This book focuses on the concept of "brand hate" and consumer negativity in today's digital markets. It explores the emotional detachment consumers generate against valued brands and how negative experiences affect their and other consumers' loyalty. In today's world, it is...
| Clasificación: | Libro Electrónico |
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| Formato: | Electrónico eBook |
| Idioma: | Inglés |
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Cham :
Springer International Publishing : Imprint: Palgrave Macmillan,
2016.
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| Edición: | 1st ed. 2016. |
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| Acceso en línea: | Texto Completo |