Advances in National Brand and Private Label Marketing Third International Conference, 2016 /

This volume presents the proceedings of the 2016 International Conference on National Brand & Private Label Marketing (NB&PL Marketing) in a collection of thought-provoking, in-depth and highly relevant contributions. The 2016 NB&PL Marketing provided a unique academic forum to present a...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor Corporativo: SpringerLink (Online service)
Otros Autores: Martínez-López, Francisco J. (Editor ), Gázquez-Abad, Juan Carlos (Editor ), Gijsbrecht, Els (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Cham : Springer International Publishing : Imprint: Springer, 2016.
Edición:1st ed. 2016.
Colección:Springer Proceedings in Business and Economics,
Temas:
Marketing.
Psychology, Industrial.
Electronic commerce.
Strategic planning.
Leadership.
Work and Organizational Psychology.
E-Business.
Business Strategy and Leadership.
Acceso en línea:Texto Completo
Tabla de Contenidos:
  • Part I: Consumer Behaviour I
  • Part II: Branding I
  • Part III: Strategic Decisions and Theoretical Research
  • Part IV: Consumer Behaviour II
  • Branding II. .

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