Advances in National Brand and Private Label Marketing Third International Conference, 2016 /
This volume presents the proceedings of the 2016 International Conference on National Brand & Private Label Marketing (NB&PL Marketing) in a collection of thought-provoking, in-depth and highly relevant contributions. The 2016 NB&PL Marketing provided a unique academic forum to present a...
Clasificación: | Libro Electrónico |
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Autor Corporativo: | SpringerLink (Online service) |
Otros Autores: | Martínez-López, Francisco J. (Editor ), Gázquez-Abad, Juan Carlos (Editor ), Gijsbrecht, Els (Editor ) |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Cham :
Springer International Publishing : Imprint: Springer,
2016.
|
Edición: | 1st ed. 2016. |
Colección: | Springer Proceedings in Business and Economics,
|
Temas: | |
Acceso en línea: | Texto Completo |
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