Mind Genomics A Guide to Data-Driven Marketing Strategy /

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In this book, the authors describe how Mind Genomics works - a revolutionary marketing method that combines the three sciences of Mathematics, Psychology, and Economics - in a masterful way. Mind Genomics helps the seller of products and services to know what people are thinking about them before on...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Milutinovic, Veljko (Autor), Salom, Jakob (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Cham : Springer International Publishing : Imprint: Springer, 2016.
Edición:1st ed. 2016.
Colección:SpringerBriefs in Business,
Temas:
Marketing.
Data mining.
Psychobiology.
Human behavior.
Experimental economics.
Data Mining and Knowledge Discovery.
Behavioral Neuroscience.
Experimental Economics.
Acceso en línea:Texto Completo
Tabla de Contenidos:
  • Introduction to Basic Concepts of Mind Genomics
  • Research Challenges
  • Case Studies
  • The Infrastructure Framework for Mind Genomics
  • An Efficient Technological Support for Mind Genomics
  • Conclusions.

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