Mobile Marketing Channel Online Consumer Behavior /

This book attempts to address, explore, and conceptualize the epistemological paradigms of SMS as an alternative marketing channel or in combination with other existing traditional channels. It promotes a multichannel strategy in the light of synthesized marketing distribution, consumer behavior, an...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Shareef, Mahmud Akhter (Autor), Dwivedi, Yogesh K. (Autor), Kumar, Vinod (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Cham : Springer International Publishing : Imprint: Springer, 2016.
Edición:1st ed. 2016.
Colección:SpringerBriefs in Business,
Temas:
Business information services.
Marketing.
Application software.
Business Information Systems.
Computer and Information Systems Applications.
Acceso en línea:Texto Completo
Tabla de Contenidos:
  • Chapter 1 Online Consumer Behavior and Marketing Channel
  • 2 Mobile Marketing Channel.3 Scope of Short Messaging Service (SMS) as a Marketing Channel
  • 4 Effective Mobile Channel
  • 5 Design of the Mobile Channel Structure
  • 6 Target Marketing and Development of the Communication Channel
  • 7 Conclusion.

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