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Mobile Marketing Channel Online Consumer Behavior /

This book attempts to address, explore, and conceptualize the epistemological paradigms of SMS as an alternative marketing channel or in combination with other existing traditional channels. It promotes a multichannel strategy in the light of synthesized marketing distribution, consumer behavior, an...

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Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autores principales:	Shareef, Mahmud Akhter (Autor), Dwivedi, Yogesh K. (Autor), Kumar, Vinod (Autor)
Autor Corporativo:	SpringerLink (Online service)
Formato:	Electrónico eBook
Idioma:	Inglés
Publicado:	Cham : Springer International Publishing : Imprint: Springer, 2016.
Edición:	1st ed. 2016.
Colección:	SpringerBriefs in Business,
Temas:	Business information services. Marketing. Application software. Business Information Systems. Computer and Information Systems Applications.
Acceso en línea:	Texto Completo

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