Strategy is Digital How Companies Can Use Big Data in the Value Chain /

This book presents strategies and practices to allow everyday companies to cope with the fundamentally changing landscape of business models and to take advantage of the huge business opportunities arising from the advent of big data. It develops several case studies from companies in traditional in...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Cordon, Carlos (Autor), Garcia-Milà, Pau (Autor), Ferreiro Vilarino, Teresa (Autor), Caballero, Pablo (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Cham : Springer International Publishing : Imprint: Springer, 2016.
Edición:1st ed. 2016.
Colección:Management for Professionals,
Temas:
Strategic planning.
Leadership.
Business information services.
Production management.
Business Strategy and Leadership.
Enterprise Architecture.
Operations Management.
Acceso en línea:Texto Completo
Tabla de Contenidos:
  • Introduction
  • From Digital Strategy to Strategy is Digital
  • Serialization in the Pharmaceutical Industry
  • The Omnichain
  • Biles or Drones to the Consumer: The Logistical Challenge of the Last Mile
  • New Business Models: Rocket Science
  • Conclusions. .

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