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Strategy is Digital How Companies Can Use Big Data in the Value Chain /
This book presents strategies and practices to allow everyday companies to cope with the fundamentally changing landscape of business models and to take advantage of the huge business opportunities arising from the advent of big data. It develops several case studies from companies in traditional in...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , , , |
| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Cham :
Springer International Publishing : Imprint: Springer,
2016.
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| Edición: | 1st ed. 2016. |
| Colección: | Management for Professionals,
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| Temas: | |
| Acceso en línea: | Texto Completo |
MARC
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| 008 | 160601s2016 sz | s |||| 0|eng d | ||
| 020 | |a 9783319311326 |9 978-3-319-31132-6 | ||
| 024 | 7 | |a 10.1007/978-3-319-31132-6 |2 doi | |
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| 100 | 1 | |a Cordon, Carlos. |e author. |4 aut |4 http://id.loc.gov/vocabulary/relators/aut | |
| 245 | 1 | 0 | |a Strategy is Digital |h [electronic resource] : |b How Companies Can Use Big Data in the Value Chain / |c by Carlos Cordon, Pau Garcia-Milà, Teresa Ferreiro Vilarino, Pablo Caballero. |
| 250 | |a 1st ed. 2016. | ||
| 264 | 1 | |a Cham : |b Springer International Publishing : |b Imprint: Springer, |c 2016. | |
| 300 | |a IX, 144 p. 48 illus., 30 illus. in color. |b online resource. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
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| 490 | 1 | |a Management for Professionals, |x 2192-810X | |
| 505 | 0 | |a Introduction -- From Digital Strategy to Strategy is Digital -- Serialization in the Pharmaceutical Industry -- The Omnichain -- Biles or Drones to the Consumer: The Logistical Challenge of the Last Mile -- New Business Models: Rocket Science -- Conclusions. . | |
| 520 | |a This book presents strategies and practices to allow everyday companies to cope with the fundamentally changing landscape of business models and to take advantage of the huge business opportunities arising from the advent of big data. It develops several case studies from companies in traditional industries like LEGO, Yamato and Mediq, but also examines small start-ups like Space Tango, which is partnering with major multinationals to develop new business models using big data. The book argues that businesses need to adapt and embark on their big data journey, helps them take the first step, and guides them along their way. It presents successful examples and deducts essential takeaway lessons from them, equipping executives to capitalize on big data and enabling them to make intelligent decisions in the big data transformation, giving their companies an essential competitive edge. | ||
| 650 | 0 | |a Strategic planning. | |
| 650 | 0 | |a Leadership. | |
| 650 | 0 | |a Business information services. | |
| 650 | 0 | |a Production management. | |
| 650 | 1 | 4 | |a Business Strategy and Leadership. |
| 650 | 2 | 4 | |a Enterprise Architecture. |
| 650 | 2 | 4 | |a Operations Management. |
| 700 | 1 | |a Garcia-Milà, Pau. |e author. |4 aut |4 http://id.loc.gov/vocabulary/relators/aut | |
| 700 | 1 | |a Ferreiro Vilarino, Teresa. |e author. |4 aut |4 http://id.loc.gov/vocabulary/relators/aut | |
| 700 | 1 | |a Caballero, Pablo. |e author. |4 aut |4 http://id.loc.gov/vocabulary/relators/aut | |
| 710 | 2 | |a SpringerLink (Online service) | |
| 773 | 0 | |t Springer Nature eBook | |
| 776 | 0 | 8 | |i Printed edition: |z 9783319311319 |
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| 830 | 0 | |a Management for Professionals, |x 2192-810X | |
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| 950 | |a Business and Management (SpringerNature-41169) | ||
| 950 | |a Business and Management (R0) (SpringerNature-43719) | ||