The Marketing Challenge for Industrial Companies Advanced Concepts and Practices /
This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. It identifies important distinctions in terms of product functionality, market research concepts and techniques, market segmentation, pricing, sal...
Clasificación: | Libro Electrónico |
---|---|
Autor principal: | Saavedra, Claudio A. (Autor) |
Autor Corporativo: | SpringerLink (Online service) |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Cham :
Springer International Publishing : Imprint: Springer,
2016.
|
Edición: | 1st ed. 2016. |
Colección: | Management for Professionals,
|
Temas: | |
Acceso en línea: | Texto Completo |
Ejemplares similares
-
Empowering Brands with Customer Integration Classification, Benefits and Success Factors /
por: Sesselmann, Jörg
Publicado: (2016) -
Marketing Challenges in a Turbulent Business Environment Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress /
Publicado: (2016) -
Chief Marketing Officers at Work
por: Steimle, Josh
Publicado: (2016) -
Let's Get Engaged! Crossing the Threshold of Marketing's Engagement Era Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference /
Publicado: (2016) -
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing Proceedings of the 2013 World Marketing Congress /
Publicado: (2016)