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Revenue Management in Manufacturing State of the Art, Application and Profit Impact in the Process Industry /

This book focuses on the application of revenue management in the manufacturing industry. Though previous books have extensively studied the application of revenue management in the service industry, little attention has been paid to its application in manufacturing, despite the fact that applying i...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Zatta, Danilo (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Cham : Springer International Publishing : Imprint: Springer, 2016.
Edición:1st ed. 2016.
Temas:
Acceso en línea:Texto Completo

MARC

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245 1 0 |a Revenue Management in Manufacturing  |h [electronic resource] :  |b State of the Art, Application and Profit Impact in the Process Industry /  |c by Danilo Zatta. 
250 |a 1st ed. 2016. 
264 1 |a Cham :  |b Springer International Publishing :  |b Imprint: Springer,  |c 2016. 
300 |a XXII, 129 p. 45 illus., 35 illus. in color.  |b online resource. 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
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505 0 |a Introduction -- Concepts and Application -- State of the Art and Perspectives of Revenue Management in the Process Industry -- Implementation of Revenue Management in the Process Industry in North America and Europe -- Use and Profit Impact of Revenue Management in the Process Industry -- Conclusions -- References -- Appendix A: Questionnaires -- Appendix B: Correlation Matrixes -- Appendix C: State of the Art and Implementation of Revenue Management in Germany. 
520 |a This book focuses on the application of revenue management in the manufacturing industry. Though previous books have extensively studied the application of revenue management in the service industry, little attention has been paid to its application in manufacturing, despite the fact that applying it in this context can be highly profitable and instrumental to corporate success. With this work, the author demonstrates that the manufacturing industry also fulfills the prerequisites for the application of revenue management. The book includes a summary of empirical studies that effectively illustrate how revenue management is currently being applied across Europe and North America, and what the profit potential is. "With a strong historical focus on Revenue Management's Origins and by placing a robust emphasis on its importance in future uses in several industries, Danilo Zatta's book Revenue Management in Manufacturing will give you and your company the tools needed to improve profitability and performance." Kevin Mitchell President, The Professional Pricing Society, Inc. 
650 0 |a Finance. 
650 0 |a Production management. 
650 0 |a Statistics . 
650 0 |a Strategic planning. 
650 0 |a Leadership. 
650 0 |a Marketing. 
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650 2 4 |a Operations Management. 
650 2 4 |a Statistics in Business, Management, Economics, Finance, Insurance. 
650 2 4 |a Business Strategy and Leadership. 
650 2 4 |a Marketing. 
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773 0 |t Springer Nature eBook 
776 0 8 |i Printed edition:  |z 9783319302393 
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