Rediscovering the Essentiality of Marketing Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress /

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This book contains the full proceedings of the 2015 Academy of Marketing Science World Marketing Congress held in Bari, Italy. The current worldwide business environment is leading marketing scholars and practitioners to reconsider a number of historical and current views of the marketplace and how...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor Corporativo: SpringerLink (Online service)
Otros Autores: Petruzzellis, Luca (Editor ), Winer, Russell S. (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Cham : Springer International Publishing : Imprint: Springer, 2016.
Edición:1st ed. 2016.
Colección:Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Temas:
Customer relations-Management.
Strategic planning.
Leadership.
Telemarketing.
Internet marketing.
Customer Relationship Management.
Business Strategy and Leadership.
Digital Marketing.
Acceso en línea:Texto Completo
Tabla de Contenidos:
  • Advertising Communication
  • Business-to-Business Marketing
  • Consumer Behavior
  • Cross-Cultural Research
  • Digital and Social Media Marketing
  • Distribution and Supply Chain Management
  • Entrepreneurship and Small Business
  • Health and Social Marketing
  • Innovation and Creativity
  • Integrated Marketing Communication
  • International Marketing
  • Luxury, Fashion and Wine Marketing
  • Marketing Strategy
  • Pricing and Price-Related Issues
  • Product and Branding Strategies
  • Relationship Marketing
  • Retailing
  • Selling and Sales Management
  • Sensory Marketing
  • Services Marketing
  • Tourism and Hospitality.

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