Cargando…
Rediscovering the Essentiality of Marketing Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress /
This book contains the full proceedings of the 2015 Academy of Marketing Science World Marketing Congress held in Bari, Italy. The current worldwide business environment is leading marketing scholars and practitioners to reconsider a number of historical and current views of the marketplace and how...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor Corporativo: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Cham :
Springer International Publishing : Imprint: Springer,
2016.
|
| Edición: | 1st ed. 2016. |
| Colección: | Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
|
| Temas: | |
| Acceso en línea: | Texto Completo |
MARC
| LEADER | 00000nam a22000005i 4500 | ||
|---|---|---|---|
| 001 | 978-3-319-29877-1 | ||
| 003 | DE-He213 | ||
| 005 | 20220115204625.0 | ||
| 007 | cr nn 008mamaa | ||
| 008 | 160627s2016 sz | s |||| 0|eng d | ||
| 020 | |a 9783319298771 |9 978-3-319-29877-1 | ||
| 024 | 7 | |a 10.1007/978-3-319-29877-1 |2 doi | |
| 050 | 4 | |a HF5415.5-5415.53 | |
| 072 | 7 | |a KJSU |2 bicssc | |
| 072 | 7 | |a BUS018000 |2 bisacsh | |
| 072 | 7 | |a KJSU |2 thema | |
| 082 | 0 | 4 | |a 658.812 |2 23 |
| 245 | 1 | 0 | |a Rediscovering the Essentiality of Marketing |h [electronic resource] : |b Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress / |c edited by Luca Petruzzellis, Russell S. Winer. |
| 250 | |a 1st ed. 2016. | ||
| 264 | 1 | |a Cham : |b Springer International Publishing : |b Imprint: Springer, |c 2016. | |
| 300 | |a XXXIII, 987 p. 23 illus., 11 illus. in color. |b online resource. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a text file |b PDF |2 rda | ||
| 490 | 1 | |a Developments in Marketing Science: Proceedings of the Academy of Marketing Science, |x 2363-6173 | |
| 505 | 0 | |a Advertising Communication -- Business-to-Business Marketing -- Consumer Behavior -- Cross-Cultural Research -- Digital and Social Media Marketing -- Distribution and Supply Chain Management -- Entrepreneurship and Small Business -- Health and Social Marketing -- Innovation and Creativity -- Integrated Marketing Communication -- International Marketing -- Luxury, Fashion and Wine Marketing -- Marketing Strategy -- Pricing and Price-Related Issues -- Product and Branding Strategies -- Relationship Marketing -- Retailing -- Selling and Sales Management -- Sensory Marketing -- Services Marketing -- Tourism and Hospitality. | |
| 520 | |a This book contains the full proceedings of the 2015 Academy of Marketing Science World Marketing Congress held in Bari, Italy. The current worldwide business environment is leading marketing scholars and practitioners to reconsider a number of historical and current views of the marketplace and how it functions. Further, determining new marketing theories and practical methods whose effectiveness can be truly measured must be added to the list of current challenges for today and tomorrow. In such a period in marketing history, achieving and managing efficient and effective marketing actions is a necessity. Determining such actions is based on practical experience, solid theory and appropriate research methodology. The enclosed papers focus on new research ideas on vibrant topics that can help academics and practitioners gain new perspectives and insights into today's turbulent marketplace. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. | ||
| 650 | 0 | |a Customer relations-Management. | |
| 650 | 0 | |a Strategic planning. | |
| 650 | 0 | |a Leadership. | |
| 650 | 0 | |a Telemarketing. | |
| 650 | 0 | |a Internet marketing. | |
| 650 | 1 | 4 | |a Customer Relationship Management. |
| 650 | 2 | 4 | |a Business Strategy and Leadership. |
| 650 | 2 | 4 | |a Digital Marketing. |
| 700 | 1 | |a Petruzzellis, Luca. |e editor. |4 edt |4 http://id.loc.gov/vocabulary/relators/edt | |
| 700 | 1 | |a Winer, Russell S. |e editor. |4 edt |4 http://id.loc.gov/vocabulary/relators/edt | |
| 710 | 2 | |a SpringerLink (Online service) | |
| 773 | 0 | |t Springer Nature eBook | |
| 776 | 0 | 8 | |i Printed edition: |z 9783319298764 |
| 776 | 0 | 8 | |i Printed edition: |z 9783319298788 |
| 776 | 0 | 8 | |i Printed edition: |z 9783319806761 |
| 830 | 0 | |a Developments in Marketing Science: Proceedings of the Academy of Marketing Science, |x 2363-6173 | |
| 856 | 4 | 0 | |u https://doi.uam.elogim.com/10.1007/978-3-319-29877-1 |z Texto Completo |
| 912 | |a ZDB-2-BUM | ||
| 912 | |a ZDB-2-SXBM | ||
| 950 | |a Business and Management (SpringerNature-41169) | ||
| 950 | |a Business and Management (R0) (SpringerNature-43719) | ||