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Market Entry in China Case Studies on Strategy, Marketing, and Branding /
This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of China's growth makes it unique and investment opportunities are very attractive. Despite the potential, many western companies fail in their mar...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor Corporativo: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Cham :
Springer International Publishing : Imprint: Springer,
2016.
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| Edición: | 1st ed. 2016. |
| Colección: | Management for Professionals,
|
| Temas: | |
| Acceso en línea: | Texto Completo |
MARC
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|---|---|---|---|
| 001 | 978-3-319-29139-0 | ||
| 003 | DE-He213 | ||
| 005 | 20220115010237.0 | ||
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| 008 | 160514s2016 sz | s |||| 0|eng d | ||
| 020 | |a 9783319291390 |9 978-3-319-29139-0 | ||
| 024 | 7 | |a 10.1007/978-3-319-29139-0 |2 doi | |
| 050 | 4 | |a HF5410-5417.5 | |
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| 072 | 7 | |a KJS |2 thema | |
| 082 | 0 | 4 | |a 658.8 |2 23 |
| 245 | 1 | 0 | |a Market Entry in China |h [electronic resource] : |b Case Studies on Strategy, Marketing, and Branding / |c edited by Christiane Prange. |
| 250 | |a 1st ed. 2016. | ||
| 264 | 1 | |a Cham : |b Springer International Publishing : |b Imprint: Springer, |c 2016. | |
| 300 | |a VI, 231 p. 37 illus., 16 illus. in color. |b online resource. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a text file |b PDF |2 rda | ||
| 490 | 1 | |a Management for Professionals, |x 2192-810X | |
| 505 | 0 | |a Introduction -- Automotive Industry -- Retail Industry -- Fashion, Luxury, and Play -- Beverages and Food -- Summary and Outlook. | |
| 520 | |a This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of China's growth makes it unique and investment opportunities are very attractive. Despite the potential, many western companies fail in their market entry strategies. This book traces the major sources of failure and uses cases to illustrate how firms can better cope with the challenging Chinese market. With a special focus on marketing, positioning, and branding, this book presents issues and solutions of both large multinationals and small niche market players. | ||
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Strategic planning. | |
| 650 | 0 | |a Leadership. | |
| 650 | 0 | |a International economic integration. | |
| 650 | 0 | |a Globalization. | |
| 650 | 1 | 4 | |a Marketing. |
| 650 | 2 | 4 | |a Business Strategy and Leadership. |
| 650 | 2 | 4 | |a Emerging Markets and Globalization. |
| 700 | 1 | |a Prange, Christiane. |e editor. |4 edt |4 http://id.loc.gov/vocabulary/relators/edt | |
| 710 | 2 | |a SpringerLink (Online service) | |
| 773 | 0 | |t Springer Nature eBook | |
| 776 | 0 | 8 | |i Printed edition: |z 9783319291383 |
| 776 | 0 | 8 | |i Printed edition: |z 9783319291406 |
| 776 | 0 | 8 | |i Printed edition: |z 9783319804996 |
| 830 | 0 | |a Management for Professionals, |x 2192-810X | |
| 856 | 4 | 0 | |u https://doi.uam.elogim.com/10.1007/978-3-319-29139-0 |z Texto Completo |
| 912 | |a ZDB-2-BUM | ||
| 912 | |a ZDB-2-SXBM | ||
| 950 | |a Business and Management (SpringerNature-41169) | ||
| 950 | |a Business and Management (R0) (SpringerNature-43719) | ||