Information and Communication Technologies in Tourism 2016 Proceedings of the International Conference in Bilbao, Spain, February 2-5, 2016 /

The papers presented in this volume advance the state-of-the-art research on digital marketing and social media, mobile computing and responsive web design, semantic technologies and recommender systems, augmented and virtual reality, electronic distribution and online travel reviews, MOOC and eLear...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor Corporativo: SpringerLink (Online service)
Otros Autores: Inversini, Alessandro (Editor ), Schegg, Roland (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Cham : Springer International Publishing : Imprint: Springer, 2016.
Edición:1st ed. 2016.
Temas:
Tourism.
Management.
Business information services.
Computer networks .
Telemarketing.
Internet marketing.
Electronic commerce.
Service industries.
Tourism Management.
IT in Business.
Computer Communication Networks.
Digital Marketing.
e-Commerce and e-Business.
Services.
Acceso en línea:Texto Completo
Descripción
Sumario:The papers presented in this volume advance the state-of-the-art research on digital marketing and social media, mobile computing and responsive web design, semantic technologies and recommender systems, augmented and virtual reality, electronic distribution and online travel reviews, MOOC and eLearning, eGovernment and sharing economy. This book covers the most significant areas contributed by prominent scholars from around the world and is suitable for both academics and practitioners who are interested in the latest developments in eTourism.
Descripción Física:XV, 792 p. 103 illus., 35 illus. in color. online resource.
ISBN:9783319282312

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