Celebrating America's Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? Proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference /

This book contains the full proceedings of the 2015 Academy of Marketing Science Annual Conference held in Denver, Colorado. Marketing has become ubiquitous: it doesn't matter who you are, where you are or what you are doing, you cannot escape it. In these times of instantaneous news, informati...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor Corporativo: SpringerLink (Online service)
Otros Autores: Kim, Kacy Kyungok (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Cham : Springer International Publishing : Imprint: Springer, 2016.
Edición:1st ed. 2016.
Colección:Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Temas:
Marketing.
Strategic planning.
Leadership.
Sales management.
Business Strategy and Leadership.
Sales and Distribution.
Acceso en línea:Texto Completo
Tabla de Contenidos:
  • Session 1.1 Luxury and Social Comparisons
  • Session 1.3 Food/Health
  • Session 1.4 Website Design Strategies for the E-Servicescape
  • Session 1.5 Branding Strategy
  • Session 1.7 Innovation in Course Development and Delivery
  • Session 2.1 International Marketing Part I: Tales from Latin America
  • Session 2.2 Financial Service Marketing and Consumption
  • Session 2.3 Advertising and Shopping Influences
  • Session 2.4 Effective Messaging for Online Advertising
  • Session 2.5 Branding and Firm Capabilities
  • Session 2.6 Advertising Research Methods
  • Session 2.7 The Validity and Invalidity of Assessment Alternatives
  • Session 3.1 Sensory Cues, Touching, Self-Tracking, and Scandals!
  • Session 3.3 Global CB
  • Session 3.4 Promotion and Brand Management
  • Session 3.5 Channel Surfing and Disintermediation
  • Session 3.6 Consumer Behavior I
  • Session 3.7 Teaching Award Winners
  • Session 4.1 International Marketing Part 2: Tales from Africa
  • Session 4.2 Retail Influences Up the Chain, Across the World, and Over to Other Retailers
  • Session 4.3 Self, Identify
  • Session 4.4 Marketing Communications: A Cultural Perspective
  • Session 4.4 Marketing Communications: A Cultural Perspective
  • Session 4.5 Developing New Offering: The Big Picture
  • Session 4.6 Consumer Behavior II
  • Session 4.7 Corporations and CSR
  • Session 5.1 International Marketing Part 3: A Global Perspective
  • Session 5.2 Market (Re)creation through Innovation and Entrepreneurship
  • Session 5.3 Services and CB
  • Session 5.4 Building Your Brand with Social Media
  • Session 5.5 You did What with Whom?
  • Session 5.6 Analysis Methods in Marketing
  • Session 5.8 Online and Social Media Research Methods
  • Session 6.1 Food, Wine, and Coca-Cola@
  • Session 6.2 Retail Strategies within and Across the Stores and Shopping Channels
  • Session 6.3 Consumption and Brands
  • Session 6.4 Engaging and Influencing Your Audience through social Media
  • Session 6.5 Channel Integration and Business Networks
  • Session 6.6 Branding and Sales Management
  • Session 7.1 Gambling, Drinking, Fantasies, and American Football!
  • Session 7.3 Social Perspectives
  • Session 7.4 Effective Communications in B2B Marketing
  • Session 7.5 People in Sales
  • Session 7.6 Services Marketing
  • Session 7.7 Social Responsibility and Business
  • Session 8.1 Branding of Products and Services
  • Session 8.2 Advancing the Cause of Cause-Related Marketing
  • Session 8.3 Decision Making
  • Session 8.4 Social Influence and Marketing Communications
  • Session 8.5 Exchange Governance and Sustainability
  • Session 8.7 Can Marketing Enhance Consumer Empowerment?
  • Session 9.1 International Marketing Part 4: Luxury, Retail, and Service Value
  • Session 9.3 Consumer Behavior Mix I
  • Session 9.4 Consumer Behavior Perspectives on Social Media
  • Session 9.5 The Big Picture of Sales Management
  • Session 9.6 Price, Promotion, and Fees
  • Session 9.7 The Use and Impact of Social Media in Marketing Education
  • Session 9.8 Wearable Technology
  • Session 10.1 International Marketing Part 5: Communication in Global Environment
  • Session 10.3 Consumer Behavior Mix II
  • Session 10.4 Co-Creation of Value in the Digital World
  • Session 10.5 Sports Marketing and Fan Reactions
  • Session 10.6 Consumer Motivations and Value in Retailing
  • Session 10.7 Marketing and the Socially-Conscious Consumer Interface
  • Session 11.1 Spectator Sports, Value Co-Creation, and Connectedness
  • Session 11.4 Promotion and Social Marketing
  • Session 11.5 Value Creation in Marketing Channels
  • Session 11.6 Store Satisfaction, Patronage, and Customer Referrals
  • Session 11.7 Levels of Knowing in Consumers, Ethics, and Policy Research
  • Session 12.5 Technology and Problem Solving in the Selling Environment
  • Session 12.6 Reviews, Reviewing and Comparative Methods in Marketing
  • Session 12.7 Decision Making. .

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