Programmatic Advertising The Successful Transformation to Automated, Data-Driven Marketing in Real-Time /

This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. The new way of planning, steering and measuring marketing may still a...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor Corporativo: SpringerLink (Online service)
Otros Autores: Busch, Oliver (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Cham : Springer International Publishing : Imprint: Springer, 2016.
Edición:1st ed. 2016.
Colección:Management for Professionals,
Temas:
Marketing.
Data mining.
Business information services.
Advertising media planning.
Data Mining and Knowledge Discovery.
IT in Business.
Media Planning.
Acceso en línea:Texto Completo
Tabla de Contenidos:
  • Concept
  • Components
  • Transformation.

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