Online Brand Communities Using the Social Web for Branding and Marketing /

This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the foundations like the evolution of the Web and the so-called Social Web, its utility for users and businesses, and the evolution of the marketing...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Martínez-López, Francisco J. (Autor), Anaya, Rafael (Autor), Aguilar, Rocio (Autor), Molinillo, Sebastián (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Cham : Springer International Publishing : Imprint: Springer, 2016.
Edición:1st ed. 2016.
Colección:Progress in IS,
Temas:
Marketing.
Electronic commerce.
Business information services.
e-Commerce and e-Business.
IT in Business.
Acceso en línea:Texto Completo

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